Tuesday, October 23, 2012

Salute to Hustlers Everywhere!

Yesterday culminated a process that started with a Skype catch-up call with a college pal in April.

My first book, From Here To There: 5 Steps To Doing Your Life's Work Every Day is now on sale at Amazon.com.

This achievement was not on the "to do" list this year. Which is why the post is titled the way it is. Today, I salute people who just make stuff happen!

You know them well - they are people that get kicked in the behind by life and figure out how to make it work for them, anyway.

They are the people who take a setback and convert it into a comeback.

They are the people who fall but quickly bounce when they hit the pavement.

They are people who take the lemons life hands them and converts it into a lemon pie.

They hustle.

Dictionary definition for the transitive verb is as follows:

  a. to proceed or work rapidly
  b. to push or force one's way
  c. to be aggressive in business or financial dealings

Of course, we all know the slang and urban definition, but how often to we stop and think of the literal definition? I had not until today. More than 10 times in the last few months have I been referred to by others as a "hustler." On the surface, I took it as a compliment and kept moving - even yuk yukking it up about it once or twice. Beneath the surface, it stung a bit. Until today.

I AM a hustler. I embrace the term.

Last spring, I had a client break a contract that would have sent ordinary people begging back into their corporate jobs and chucking a dream (and all the effort) to return to "normal."

For me that was not an option.

I went back to the drawing board and redirected my energy. I "hustled" two additional projects from a partner with on long-term project option at that time. I found a small contract to keep cash flowing and it honors my best talents.  I set my company up to do business with the federal government. And I wrote and self-published my first book complete with  multi-channel marketing promotion plan.

Now the fun begins. 

But before it does - I salute all the people out there who do the same thing - day in and day out.

Super kudos to my fellow hustlers.

We make the world go 'round!

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