Monday, February 20, 2012
This has got to be the longest grand opening ever but here goes....
Relationships Matter Now, LLC is open for business.
I know, I've been dabbling, teasing and even doing independent projects, collecting clients here and there for the last 2 years. But as of Feb 16, 2012 - Relationships Matter Now, LLC is taking up 100% of all my vocational energy.
It has been exhilarating and scary time. Because I hung out the shingle so long ago and have morphed and evolved what RMN is many times - here goes a little Q & A for those of you who have been around awhile.
What is Relationships Matter Now, LLC?
We are a boutique marketing consultant firm that specializes in bringing new products or services to market. This was a very easy decision. When I looked at my entire career, with the exception of my time at Sears (and there was some application there albeit really stretching), I've always been the pioneer marketer. The one who comes up with the plan and process to bring something new to market. To reach folks and lure them in for the trial.
Every single position I held in a company was a newly created position or one that I created from another role within the company. It made all the sense in the world for my venture to start by partnering with clients to bring something new to market.
We also serve as a strategic business partner for several clients providing overall business strategy consulting as well as marketing strategy, marketing planning and execution. I say we, because I have a solid team of other consultants across the US pitching in on most of the engagements we currently have.
Because relationships are our greatest asset, we have partners is various industries and use them to advance the business of our partners as well as our own.
Wasn't Relationships Matter Now, LLC gonna do something with relationships or relational wellness?
My, do you have a great memory! Yes - two years ago at exactly this time - Relationships Matter Now was in the running for a Pepsi Refresh Everything Project grant to start bringing relational wellness programming to the forefront. We came thisclose to actually winning a grant but never did.
To answer the question - why yes, we were and are doing "something with relationships". Relationships Matter Now is committed to leading the conversation on how relationships really work versus how we think they should work. We facilitate workshops and have led strategy sessions for clients who want to help their employees leverage relationships to boost profitability.
Helping folks strengthen their own Chain of Relationships - starting with self, is still at the core of our values. However, partnering with clients to build and grow thriving relationships with their target customers is also a core value and competency of our firm.
RelationshipsMatterNow.com still has a goal to be the "WebMD" of relationships and serve as a hub for all things relationship. We are in the strategic planning stages of just how and when we march toward that goal. Stay tuned. The site will be morphing to match our current trajectory soon.
What makes Relationships Matter Now, LLC any different from anyone else out there selling marketing services?
Honestly, it's our relationships.
Starting with our relationships with our self. We know what we can do and cannot do. We operate from a place of complete integrity and are transparent with our partners thus encouraging reciprocal transparency.
And as a result of our strong relationships with self, our relationships with others are solid. The people and firms we choose to partner with are all connected to us personally. And yes, that does matter. When you operate from a place of working with people who share vision and values - not necessarily styles, you can never go wrong. There is never a need to convince. Ever. There is mutual respect for our talents and what everyone brings to the table and makes our partnerships more important that the project itself.
Will this blog change after this announcement?
Not at all. We are still committed to exploring and interacting with folks about all kinds of relationship topics. Now, the idea is to become more disciplined in posting. We'll see how that goes. This is the first week of one job focus and we're off to a great start.
So there's a glimpse of what's to come. Thanks for being a huge part of this journey and stay tuned to see where we go.
We are about to change the world.
One relationship at a time.