Monday, February 27, 2012

The Unlikely Entrepreneur: A Tale of My Relationship With My Talents

Talent is a natural born or acquired ability &  you need to use yours
As I look back at my 18 month journey to entrepreneurship, the one thing that just jumps out at me is the fact that I am an unlikely entrepreneur.

At the beginning of this whole deal my goal was not to have my own business. Nor was it to "stick it to the man". Or make tons of money.

It was simply to use my talents fully, every day.

That's it.

I had a good paying progressive marketing career that started in non-profit, moved to agencies and entertainment properties finally working in corporate entities. I was happy. Making more money with each move and meeting great talented people all along the way. No intentions of ever working for myself. My family is made up of hardworking people who work for others. That's what I'd looked forward to as well. I'd envisioned a VP of Marketing title at some huge place some day. Then about 4 years ago, something happened...

I noticed that I was not doing what I was good, no,  make that BEST at on the regular. It was weird. I was in my highest paying job to date and being severely under utilized. Now it coincided with a huge strain in my personal life so I welcomed the opportunity to channel some of the energy I'd normally be exerting at work to my more pressing,  home life. However, coming out of that crisis, I was miserable vocationally speaking. And I'd engaged an executive/life coach, Rachel Weinstein just before all the personal turmoil hit and it was the best investment ever. During our time together it was clear that while I did not know exactly what I needed to be doing, I needed to be using my talents more.

So I started doing just that.

First, pitching myself to facilitate a parks and recreation workshop for women who want to tap into their passion.

Next, was running for and winning public office in the municipality where I live.

There were so many things I started doing. And each month,  I got a little closer. Until last fall, I actually ended up exactly where I started. In marketing.

Funny - I describe myself as a Wife. Mother. Marketer. Public Servant. In that order.

So it should have been no surprise to me that marketing myself as an independent marketer would be a success. Yet there I was wandering around for months trying to figure out exactly what my company should be doing.

The lesson of this tale...

Identify your talents and then commit yourself to engaging them daily.


Got a job and "they" aren't using your talents? So. Then YOU need to commit yourself to developing and utilizing your God given or acquired talents,  every day.

Who knows where that journey will take you?

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