Monday, March 24, 2014

Stop Wishin' and Hopin' - Start Doin'

One of my favorite songs of all time has just taken on a new and different meaning. Seven years before I entered planet Earth, a relatively unknown English singer released what would go on to be one of her Top 10 international hit records. Written by American songwriter Burt Bachrach and recorded by many through the years, Dusty Springfield's version of Wishin and Hopin remains my favorite. Always my go-to on karaoke night  and  high on my list of Denise's all-time favorites, I listen to this song often. Recently, while preparing for a string of days jam packed with business meetings, the lyrics fell on me in a new and different way.

Wishin' and hopin' and thinkin' and prayin'
Plannin' and dreamin' each night of his charms
That won't get you into his arms
So if you're lookin' to find love you can share
All you gotta do is hold him and kiss him and love him
And show him that you care

Clearly, the song is about love and being intentional expressing your love for someone who may or may not know you are there. Well, the same could be said about entrepreneurship.

Wishin' and hopin' and thinkin' and prayin' plannin' and and dreamin' each night... won't get you a successful business either.

This song speaks about specific action to make the man yours - "hold him and kiss him" "show him that you care just for him" "wear your hair just for him" because "you won't get him, thinkin' and a prayin' wishin' and a hopin." Dusty croons so eloquently that you must take action to make that romance happen.

Same goes with a dream. Entrepreneurs will tell you, you must act. Action trumps everything. Don't think of all the folks you know who may be able to help you, call them. And make sure when you call, you find a way to make them understand how you can help them or make their life easier.

Don't wait for the timing to be "just right" to start taking action, take action when it feels uncomfortable. Invest when it's a bit of a stretch, financially and otherwise. Calculate the risk and take it anyway.

Finally, believe when no one else does. Take action and believe you can make whatever you need to happen, happen. I was reminded last week of one of the first conversations I had about Relationships Matter Now over 5 years ago. My friend, who recently hired me to collaborate on a big brand marketing project,  reminded me how he believed I'd do this just by hearing my own belief in myself and my method of doing business in those early days. I had to chuckle at his memory because I was convincing myself at that time. Shortly after, I was solidly believing and there was no turning back.

Every time I hear that song and I think about this possibly shy woman in 1964 being told to "All you gotta do is hold him and kiss him and squeeze him and love him,  yeah, just do it And after you do, you will be his." Essentially, those words are pushing this woman to believe and seize the man she wants guaranteeing her that sitting around thinking and wishing and hoping won't bring him to her.  That same sentiment goes for that book you need to write, that product you need to prototype or that service offering you need to polish.

Stop wishin' and hopin' and dreamin' and start doin'.

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